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Teach your MBA students how to use economics to solve business problems with this breakthrough text. Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.
This text is clearly and concisely written. The author drives home his points through examples, which is a much more interesting approach than just offering theory and concept without regular application to follow. The YouTube video set that mirrors the chapters is an excellent complementary tool to the book to enhance the understanding of the topics and to further walk through the examples. A great learning tool for someone looking to better understand economics and the impact of economics in the world we live in today.
Product Details :
Hardcover: 352 pages
Publisher: South-Western College Pub; 2 edition (September 11, 2009)
Language: English
ISBN-10: 1439077983
ISBN-13: 978-1439077986
Product Dimensions: 9.2 x 7.5 x 0.8 inches
More Details about Managerial Economics: A Problem-Solving Approach (Mba Series) 2nd Edition
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