DATA ANALYSIS AND DECISION MAKING is a teach-by-example approach, learner-friendly writing style, and complete Excel integration focusing on data analysis, modeling, and spreadsheet use in statistics and management science. The Premium Online Content Website (accessed by a unique code with every new book) includes links to the following add-ins: the Palisade Decision Tools Suite (@RISK, StatTools, PrecisionTree, TopRank, RISKOptimizer, NeuralTools, and Evolver); and SolverTable, allowing users to do sensitivity analysis. All of the add-ins is revised for Excel 2007 and notes about Excel 2010 are added where applicable.
If you are familiar with Winston-Albright's other books, this has a familiar look and feel. This book requires a solid basic knowledge of statistics and a good grasp of Excel, but does not require any mathematical intuitive leaps. Some linear programmings problems, some forecasting problems (you can download a trial version of the Palisades software if you don't get the CD), and nice treatment of regression analysis. Also, multiple regressions can now be done with the standard data analysis plugin for Excel, so you don't even need the Palisades software for much of the book.
It should be noted that if you are looking specifically for an Excel book, this isn't it since it does not show the line by line spreadsheet code. This would have made this book more popular.
Over 1000 pages of solid well written material. Although there's no calculus, it's certainly no "Dummies" book. There's a good 300 page explanation of confidence interval estimation through regression analysis with lots of practical advice about sorting through variables and deciding which ones really matter.
This book fits into the big gap between introductory texts and theory. It is also a good follow-up to Albright's "Practical Management Science," which was more focused on classic linear programming examples. This one is a little more statistical.
Product Details :
Hardcover: 1080 pages
Publisher: South-Western College Pub; 4 edition (October 12, 2010)
Language: English
ISBN-10: 0538476125
ISBN-13: 978-0538476126
Product Dimensions: 8.2 x 1.7 x 10.3 inches
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