Prepare students for management success with this engaging survey of modern management practice. UNDERSTANDING MANAGEMENT, 8E seamlessly integrates classic management principles with today's latest management ideas to create a responsive market leading text that captivates today's readers. Acclaimed authors Richard Daft and Dorothy Marcic cover management and entrepreneurial issues within small- to mid-size companies where most students will begin their careers, as well as within larger global enterprises. Many examples focus on the constantly-evolving entertainment industry. Students gain valuable insights into real contemporary business as they examine today's best management practices. This edition helps students establish and build upon practical skills with engaging examples and numerous skill-building and application exercises in every chapter. Using a streamlined format, this edition takes a close look at how change demands innovation and how innovation requires forward-thinking, flexible leaders and organizations. With the book's complete ancillary package, UNDERSTANDING MANAGEMENT, 8E provides everything needed to prepare future managers to seize business opportunities and lead change. Be sure to also investigate the menu of high impact digital options available with this edition, including Aplia and CengageNOW.
The book is very insightful about the ideals of management issues in companies. It is for an individual who believes that management requires change in small and medium-sized corporations. The book provides an glimpse of how small-businesses function and the importance of groups in society.
Product Details :
Paperback: 720 pages
Publisher: South-Western College Pub; 8 edition (January 1, 2012)
Language: English
ISBN-10: 1111580243
ISBN-13: 978-1111580247
Product Dimensions: 8 x 0.8 x 10 inches
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