Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.
This is a good book for beginners who have never had any knowledge of marketing. It is a good overview of the practices most leading companies have employed. However, if you are looking at an intensive study in Marketing, you perhaps need to search out for other alternatives.
I was given this textbook as a gift, and I found this textbook to have all the answers I need in my position. Kotler gives every area of marketing its due to great detail. I always look at this textbook at least once to twice a week. I work at a Fortune 100 consumer product company and this book is my bible in any area I need an answer or idea.
Product Details :
Hardcover: 816 pages
Publisher: Prentice Hall; 14 edition (February 18, 2011)
Language: English
ISBN-10: 0132102927
ISBN-13: 978-0132102926
Product Dimensions: 8.8 x 1.4 x 11.3 inches
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